The Role of Google My Business in Local Search Rankings
Welcome to the world of digital marketing in today's organizations are trying to create an image in front of their audience who can help them grow their business. It is of utmost importance to local businesses that they show up in search results when potential customers search for services near their location. That is exactly what Google My Business (GMB) does. Google My Business is a free service offered by Google to manage your listings on Google search results as well as Google maps. But more importantly, it is what drives better local search rankings, and allowing businesses to be discovered in their local market. In this post, we will dive into Google My Business impact when it comes to local search rankings, and why it is a must-have for every local business. Why Google My Business matters for local search rankings? Google My Business is among the most crucial aspects of local search engine optimization (SEO). There are several components that dictate local search rankings a...